The appliances and consumer electronics industry in India is poised for significant growth in 2025, with projections indicating a 10–15% increase in market size. This anticipated expansion is largely driven by the ongoing trend of premiumization, where consumers are increasingly opting for higher-end, feature-rich products.
Rising Incomes and Urbanization: As disposable incomes rise and urban areas expand, there is a growing demand for advanced appliances that offer enhanced functionality and energy efficiency.
Technological Advancements: The integration of technologies such as Artificial Intelligence (AI) and the Internet of Things (IoT) into household appliances is attracting consumers seeking smart, connected solutions.
Government Initiatives: Policies like the Production-Linked Incentive (PLI) scheme are encouraging domestic manufacturing and innovation, further propelling the industry’s growth.
Kamal Nandi, Business Head and EVP at Godrej Appliances, stated, “Looking ahead, we expect the appliances industry to grow approximately 12–15% in 2025.”
Manish Sharma, Chairman of Panasonic Life Solutions India, emphasized the role of new technologies, noting, “In 2025, new-age technologies such as AI, IoT, cloud computing, and automation will continue to democratize technological transformation and deliver smart ecosystem solutions to consumers.”
Overall, the combination of increased consumer spending, technological innovation, and supportive government policies positions India’s appliances and consumer electronics industry for robust growth in the coming year.
